The Maker's Playbook

Ep: 112 - Soula of Golden Ratio Clayworks

April 02, 2021 Rebecca Ickes Carra Season 1 Episode 12
The Maker's Playbook
Ep: 112 - Soula of Golden Ratio Clayworks
Show Notes

At its core, I started this podcast to help the maker’s community with so many of the business struggles I’ve had to learn and overcome over the last 11 years of entrepreneurship. But frankly, my chat today with Soula Pefkaros of Golden Ratio Clayworks feels like exactly what I needed to hear for myself. We talk about managing customers expectations as a one-woman shop and solo maker, the struggle to find the right rhythm for a business that not only needs to provide for your livelihood but also support a healthy life for ourselves personally, and how long it’s taken both of us to start truly practicing the importance of genuine rest in our lives. But that’s just in the first half! We also touch upon a subject near and dear to my heart - social enterprises. And how, by building strong, thriving businesses, what a powerful force for change our small businesses could actually be in their communities. Plus, a lot, lot more…

**A quick heads up for this episode **Soula and I are both grown ups with no kiddos around us at the time of this recording. And we dig into topics that we are clearly both passionate about, so our vocabulary choices sort of reflect that passion. In other words, there’s a bit of cursing in this episode, with a few very well placed f-bombs for emphasis. If you’re in a community space or don’t want little ones to hear, then I’d suggest you hit pause and grab your favorite set of headphones.

Click here for the full show notes, episode timeline, and links to any resources we discuss on this episode.

If there are other topics you’re interested in hearing about here on the podcast, then please don’t hesitate to let me know. Send me an email at

If you're struggling with the seemingly endless amount of decisions to be made in starting up your own small business, then be sure to grab my free PDF download: The Savvy Owner’s Quick Guide to Smart Decisions - A checklist that guides you in asking smarter questions, leading you to better decisions for the unique needs of your business and your life. Download it for free by clicking here.

For full show notes and links to all of our guests' resources visit:

Guest Details:
Soula of Golden Ratio Clayworks Instagram

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