The irony of publishing this episode on Black Friday isn't lost on me. But here's the thing: Your emails are NOT the same as the big box stores. At least, not if you are actually (regularly) engaging with the people who have trusted you enough to give you their email address... The true irony is that oftentimes, thanks to our nerves around feeling like we might be spamming people, we wind up only emailing them when we have a shop update or an announcement about a market or show.
But what feels more spammy? Only hearing from someone when they want you to buy something or consistently learning more about an artistic process and the artist behind the pieces on a regular basis, that then culminates in the opportunity to purchase that work? On this week's solo episode, I'm dispelling some of the common myths about email marketing and how popping into your subscribers inbox is not the same as the big box stores sending endless emails to all of us this weekend.
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