The Maker's Playbook
Ep 410: Farmers Markets vs. Art Fairs
In this 3rd installment of "The Launch" series, I'm comparing the dynamics between small markets and multi-day art fairs, shedding light on the energy and small bit of acting skills needed for face-to-face sales. As made clear by so many past interviews here on the podcast, there is a huge value to the direct conversations we can have at markets for understanding our potential customers' interests, but the thing that might come as a massive surprise to everyone is in this episode, I'm challenging the concept of the "ideal customer" and what that really means for building a small business.
Love this podcast? Support an episode! Click here to learn more.
Follow The Maker's Playbook on Instagram @themakersplaybook
Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com
In this 3rd installment of "The Launch" series, I'm comparing the dynamics between small markets and multi-day art fairs, shedding light on the energy and small bit of acting skills needed for face-to-face sales. As made clear by so many past interviews here on the podcast, there is a huge value to the direct conversations we can have at markets for understanding our potential customers' interests, but the thing that might come as a massive surprise to everyone is in this episode, I'm challenging the concept of the "ideal customer" and what that really means for building a small business.
Love this podcast? Support an episode! Click here to learn more.
Follow The Maker's Playbook on Instagram @themakersplaybook
Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com