The Maker's Playbook

Ep 411: In-Person Markets as Customer Research with Yvonne Rausch

August 11, 2023 Season 4 Episode 97
The Maker's Playbook
Ep 411: In-Person Markets as Customer Research with Yvonne Rausch
Show Notes Chapter Markers

A lot of the time, we think about the benefits of in-person markets solely related to the sales we do on the specific day(s) of the market. But what if you thought a little bit more strategically? This week’s guest shares how she’s approaching selling at markets as a means of direct market research for who her ideal customer just might be… or not be.

Guest Resources:
Yvonne's  Instagram - @_yvonnerausch

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Yvonne - Cristi edit
Hello
Who is Yvonne Rausch?
A full-time maker
Studio space and workflow
Label everything - quick story
The Energizer Bunny
Excited about the business side
Designing for businesses
Selling on markets
Find your ideal customer
About the transition into markets