The Maker's Playbook
A podcast where we talk all about what it's really like to make a living from the things you make. Featuring candid interviews with other ceramicists and makers, as well as helpful business tips to make your side-hustle into a life-giving, viable business.
The Maker's Playbook
Ep 416: The Importance of Storytelling with Naomi Clement
I think it’s a safe assumption to make that most of us enjoy sharing a story about how we made a piece we are particularly proud of. Or heck! We enjoy sharing a funny fail story about a flop on the wheel (once enough time has passed that we can laugh about it, of course). Now what if I told you that storytelling is actually all you need to do in order to sell your ceramics.
My chat today with Naomi Clement is going to shed some light on how all sales really is, at least when done well and perhaps more naturally than your local used car guy - is simply storytelling. Which actually isn’t so bad.
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